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On Monday, a Touchstone Arcade thread from a disgruntled developer claimed numerous apps in Apple's App Store were promoted into the top 25 using illegal services. The poster accused a number of big-name developers such as Crowdstar of using such services. Crowdstar's co-founder Suren Markosian immediately denied the accusation, assuring customers it promotes its apps “using legitimate advertising channels such as flurry, chartboost, iAds, etc.” The thread gained a good deal of buzz, however, prompting Apple to post a warning to remind developers to adhere to guidelines when promoting their apps. “Once you build a great app, you want everyone to know about it,” reads Apple's warning. “However, when you promote your app, you should avoid using services that advertise or guarantee top placement in App Store charts. Even if you are not personally engaged in manipulating App Store chart rankings or user reviews, employing services that do so on your behalf may result in the loss of your Apple Developer Program membership.”
