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This “news” was echoed across the usual blogs who were puzzled by Google's sudden iron fisting of their Market. Google did eventually comment on the matter saying that it's business as usual and that nothing has changed in their terms of service. Apparently, this is the way things have always been for developers who would like to use in-app purchases for their goods. Although, as Google pointed out, there are 2 exceptions to the rule: One, physical goods from retailers like Amazon or eBay and second, digital goods like books and other transferable items.
I, for one, prefer to keep all of my purchases under the watchful of eye of Google and kept inside the Market where they're treated the same as if they were purchased apps. The other day I purchased some in-game items on my Galaxy Note and it was nice having the same purchased goods unlocked and carried over to my Galaxy S II. Gotta love the Google Plarket. Market. Play. Google Play.