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With Super Bowl XLVI bound to attract more than 100 million viewers this Sunday (February 5), big companies have paid hard cash for ad spots during the game. Reportedly, an average of $3.5 million was paid for a 30-second ad.
From the companies involved in the mobile industry, Samsung will have an ad featuring its Galaxy Note Android handset - expected to be launched by AT&T on February 19.
But what about Nokia, which repeatedly said it wants to make a big splash with its Lumia range on the US market this year? Well, Nokia won't have any ads during Super Bowl XLVI. Instead, it's bragging on its official blog about the fact that a Lumia phone is "the perfect companion" for Super Bowl.
According to a recent study, about 60% of Super Bowl viewers will use their phone in one way or another. And Nokia says a Lumia is the perfect to have around this Sunday because: its exclusive ESPN app can be used to view real-time stats, the easyTube app lets you view commercials or other clips n YouTube, and the Epicurious app can help you with the food during Super Bowl Sunday (which "is the second-largest day of food consumption in the United States after Thanksgiving"). Right, as if other smartphones (running Android or iOS, for example) don't have similar apps.
